How to Plan A Holiday Trip
For calculating the holiday price a lot of things have to be considered as we have discuss in the stage for the holiday development in the price calculation. The first thing that is very necessary to know is the cost of the package. This total cost is a combination of various costs. These costs include the costs which will be incurred in the air travel, local transport via taxi or cab, accommodation cost, ground operators cost, etc. Let us assume few things and try to understand how the price of a particular holiday package will be decided. Let us take the tourist destination as Copenhagen and number of days of the holiday package would be 7 days.
The first cost which will be incurred by the tour operator would be the air travel from Originating point to Copenhagen. Assume the originating point here would be London. Let the price for air travel from London to Copenhagen would be 200 ponds. Also assume that the accommodation charges for the hotel in Copenhagen would be 50 pounds per person per day. Then the total coast of accommodation for 7 days would be 350 pounds. Also let the cost of the local transport and ground operators per day also to be 50 pounds per day, so the total cost would be 350 pounds. Considering these three as the main components of the price of the holiday package, the total cost of this package to Copenhagen would be 200+350+350= 900 ponds. This may be the total cost of the package taken hypothetically. Now the price of the package would be decided by one of the pricing methods. The most common pricing method is to add the profit margin to the total cost. Let’s assume the profit margin to be 20% over here, so the total price of this holiday package would be 900*1.2= 1080 pounds.
Planning Decisions to Develop the Brochure
Let us take the example of one of the brochures of the famous tour operator company Thomas cook and understand what are the planning decisions considered to develop the brochure of such a tour. Let us take the example of a recent holiday package developed by Thomas Cook which included a holiday trip to Tunisia. Tunisia is very famous for the land bursting with souks and spices amidst desert dunes. This is a holiday destination for those who want to spend some romantic time together or for the people, who love beaches as there are lot of beaches in this place, this place is also full of adventure rides and also it is a sunny region. The price of this package starts form £209.
For the holiday package of course the tour operator company has to make the brochures. One of the most handy and sought after marketing tool used by the tour operators is the brochure. Brochure is the mirror image of the tour a particular person will or wants to experience at his/her desired destination. It contains complete and detailed information about every minute detail of the holiday package. At times, brochure paints the picture greener than it is if used smartly by the operators. One important decision to make here is what will be included in the brochure so that it should attract the customers and make them buy the package. We all know that the brochure creates the first impression of the brochure. So the brochure should be attractive enough. It should contain the attractive and adventurous picture of the exotic locations of the tourist destination that will make the tourists attracted towards these pictures. Also in the brochures appropriate details should be given for the tourists so that they get a full idea that what will be covered in this holiday package. It should not be the case that any particular information which is crucial for the customer is not included in the brochure.
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