4 Major Factors Affecting Buyer Behaviour | Marketing Intelligence

There are various factors which influence the buying behaviour or buying decision making of a customer. Marketer should have a strong understanding of these factors in order to implement marketing strategies assignment help and to attract more and more customers. Some of the most important factors are as follows:

Cultural factors:

Customer’s culture, social class and subculture comes under this category. These factors come from the family. Values and principles of a person can be different from other customer which can have a very strong impact on decision making process while buying a product.

Social factors

Three important groups are involved in this category which are reference groups, aspirational groups and member groups. Families and roles also come under this category. Status of an individual will also impact his decision making process. In this case society or external factors have a strong influence on decision making process of a customer.

Personal factors

In this case personal factors such as age, lifestyle, financial condition, occupation etc. influence the buying behaviour of a customer. Interests and opinions of the customer also come under this category. Customers’ preferences can also change depending upon the situation. Marketing research helps in understanding the personal factors involved with its customers.

Psychological factors

There are factors such as motivation, perception and attitude of the customer which come under this category. Motivational factors can be explained with the Maslow’s hierarchy of needs.

Customer’s decision making assignment help is majorly influenced by other already existing customer. If one customer says negative about a product it will definitely stop many potential customer to buy that product. Hence customer satisfaction is very important.

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